OverActive Media has announced the acquisition of Madrid-based, MAD Lions Esports Club (MAD Lions E.C.) to its organization.
OverActive Media is the parent company of Toronto Defiant, Splyce and the newly announced Call of Duty Toronto franchise. The acquisition of Mad Lions E.C. now sees OAM own 15 esports teams in seven different countries. New esports teams include FIFA, Fortnite, Brawl Stars, CS:GO and Clash Royale.
“This acquisition is another exciting step forward in OAM’s international growth strategy, allowing us to broaden our global fanbase across Spain and into Latin America,” said Chris Overholt, President and CEO of OAM, in a release. “It also adds to our industry-leading asset mix, creating even more opportunities for our current and prospective marketing partners and investors.”
Along with the purchase of MAD Lions E.C., OAM has established the headquarters for its European and Latin American Team Operations facility in Madrid. The High-Performance Centre includes player practice areas, staff offices, player accommodations, chef facilities, a gym, swimming pool and sports court.
— Splyce/Defiant Marty (@Lazerchickenzzz) May 29, 2019
The MAD Lions E.C. League of Legends team will be incorporated into the current OAM-owned Splyce Vipers roster. The 2018 season saw MAD Lions E.C win both the LVP Spring and Summer Split as well as the EU Masters Madrid. It’s clear that the acquisition will enable Spylce Vipers to enhance its ranks.
“The investment and commitment from OverActive Media will enable the growth of the MAD Lions E.C. brand to unprecedented levels. Our aim is to become the number one Spanish-speaking esports entertainment brand worldwide,” Guillermo “Willyrex” Díaz, MAD Lions E.C co-owner, added in the release.
A new system called a ‘path-to-pro’ has been created to help prepare both teams for a spot on Splyce’s League of Legends European Championship (LEC) team. It has already been confirmed that both teams have joined up and are working together at the High-Performance Centre in Madrid.