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The item shop isn’t as static as in a lot of games. The Fortnite store has a standard refresh time. When we see the day’s shop close up and a new one gets added in. Items can change really fast. Some items in the shop will only last for a single day! Although others stick around for way too long. You can miss something that you want to pick up if you miss the item shop refresh time. Then you’re stuck waiting for it to come back up, which given how quickly Fortnite moves, can mean you’re waiting a while.
If you’re wondering when does the Fortnite item shop reset, it is a bit different depending on your time zone. These always complicate things for an international title like Fortnite! It’s quite easy to get your head around though. This is how it works:
The Fortnite Item Shop resets every day! But not every item. The overall selection changes, and sections get taken in and out. However, not everything changes around each time. The Fortnite item shop reset does often change quite a bit of the shop though.
Typically, if we’re building up to a new collab and it has been all over leaks for a while, players begin to count down to the Fortnite item shop reset. Each new reset in a day means it might actually go live. It happens once per day, every day. It comes at a set time too. It is the same time for everyone, so no one technically gets early access to the game’s item shop when something new drops. Although, the exact time the Fortnite item shop resets is a bit different depending on your time zone, just like your Fortnite server regions effects matchmaking.

This is the exact time the Fortnite items hop resets in each region:
That’s the time to keep in mind. It’s at a more or less convenient time depending on where you’re based. Those in EST and PDT get the best refresh time really, coming at peak times. For a lot of players, it’ll happen overnight, usually when you’re not locked into Fortnite and waiting for the item shop to reset.
That’s the answer to when does the Fortnite item shop reset, but what exactly does an item shop reset even mean for Fortnite? The game has a ton of skins and items, thousands and thousands of them. Even out of those that come back to the item shop regularly, only a small handful can be on offer for sale every day.
Since it changes over, the Item Shop has a set time where it refreshes. Players know this as the item shop refresh. It’s when you’ll see new things added to the item shop and old stuff cycled out. Essentially, the shop will get new contents from the item shop refresh. Some stuff sticks around for more than one day. But over the course of a week, you’ll see everything change over gradually.

There’s only a handful of items which stay longer than the standard few days. The passes, the Crew subscription, and Festival artist. Recently some lego free Fortnite skins were more long-term too. Otherwise, everything else can vanish with the Fortnite item shop reset.
The Fortnite Item Shop has loads of items, but sometimes you might want time to make a decision. That’s all well and good, but epic has imbued the Item Shop with FOMO to try and get you to make the rashest decision possible! Thankfully, we get an actual countdown now.
For a long time, we had to guess when items would lead. The game could lose any item when the Fortnite item shop refreshes. However, after a court case about predatory practices, there’s now a bit more information. Epic hasn’t made it easy though. They’ve tried to hide these details as much as possible. How can you check is an item is leaving next reset or not?
Pick an item in the item shop, then to see when it leaves do these steps:

It’s not the easiest to spot! Think of the terms and conditions buried where they hope you won’t see it. It’s all contained in there. So, you’ll know exactly when the Fortnite Item shop refreshes and how many more refreshes that particular cosmetic is going to last for. Free Fortnite skins have an expiry too, so you’ll have to keep an eye out if you want to collect anything.
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