




European esports organization G2 Esports has named online crypto casino Betpanda as its official CS global betting partner for the upcoming 2026 season. Financial terms of the partnership were not disclosed.
According to a release, Betpanda’s logo will appear on G2’s CS2 team jersey, and the two will be collaborating on a series of initiatives, including giveaways, sweepstakes, content, tournament activations, and exclusive in-person opportunities. Additionally, there will be several digital activations, bringing exclusive video and social content, and other initiatives. The partnership was made possible with the support of international sports and entertainment marketing agency EMW Global.
Betpanda joins G2′s portfolio of partners, which already includes global brands such as energy drink Red Bull, peripheral brand Logitech G, Mastercard, Herman Miller, Ralph Lauren, Philips, and AGON by AOC.
Among the latest partnership deals, the company had signed a deal with German flagship airline Lufthansa and AI infrastructure XBorg to launch its G2 Army fan app. It also launched co-branded merch with animation series Solo Leveling.
“Betpanda joins us at an exciting moment for the organisation,” said Alban Dechelotte, CEO of G2 Esports. “This alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year. We hope to create moments that will entertain and connect with fans all around the world.”
G2’s new partnership with Betpanda will make its first appearance during the StarLadder Budapest Major 2025 Stage 3 when the team faces Passion UA. The match will take place on December 4 at 14:00 CET.
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