The parent company of esports organisations Movistar KOI and Toronto Ultra, OverActive Media, has unveiled its new software-as-a-service (SaaS) tool ActiveVoices, aimed at simplifying global content localization for esports teams, digital creators, and streamers.
The tool is designed to provide instant translation, AI-powered dubbing, and multi-platform publishing capabilities across YouTube, TikTok, Twitch, and Instagram, with additional platforms soon to follow, according to a release.
ActiveVocies will launch with support for a dozen languages, including English, Spanish, Mandarin, Hindi, Indonesian, and Arabic, and aims to reduce production costs while also expanding the global audience reach and therefore, potential revenue opportunities.
A release stated that a pilot version of the platform, branded KOI Voices, is being rolled out to a select group of partners linked to OverActive’s Movistar KOI and Toronto Ultra properties. Subsequently, a wider commercial launch is expected to follow, supported by a technical partnership with AI localisation firm Aview.
Adam Adamou, Co-Founder and CEO of OverActive Media, commented on the launch: “AI can either centralize control or empower people. ActiveVoices is built entirely around creator empowerment. With one click, creators can authentically engage new audiences in Madrid, Riyadh, Shanghai, and beyond, amplifying their original voices rather than manufacturing new ones. ActiveVoices ensures creators retain complete control of their content and identity while effortlessly unlocking global fanbases and revenue opportunities.”
The new tool will be an important asset for the company as it is looking to leverage the company’s existing creator network and strong fan base to become not only a global media but also a technology platform.
In 2024, the company expanded its business lines to focus on hosting live events, creating live events such as KOIKON, and hosting the CDL Major I. This year, OverActive Media has already hosted the LEC Roadtrip in Madrid during the spring split and the CDL Weekend in Ontario in June.
During the latest 2024 fiscal year, OverActive Media was able to significantly improve revenue by generating CAD$27.0 million (€17,069,400), although the company still faced an adjusted EBITDA loss of CAD$3.6 million (€2,275,920).
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