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The two brands will be collaborating on a series of activations throughout the competitive season and will look to introduce Tradeify to the esports audience as an environment to develop skills and explore career growth, as well as being featured on the team’s merchandise and jerseys. Moreover, Tradeify will appear at FlyQuest’s booths for upcoming events and will look to launch a trading LAN tournament later this year.
The deal will cover all players and content creators within the organization, meaning that it will be present also across Counter Strike 2, Marvel Rivals, and FGC titles. This marks Tradeify’s first partnership in the esports industry, shortly after announcing PDC Darts World Champion, Luke ‘The Nuke’ Littler, and UFC Fighter Israel Adesanya, as the company’s global ambassadors.
With Tradeify, FLY kicks off the 2026 season with a new partner, joining the likes of soft drink brand Olipop, Logitech G, Theta Network, K-beauty brand Brmud, and Leon.bet.
“We are so excited to welcome Tradeify to esports and the FlyFam,” said Brian Anderson, CEO of FlyQuest. “By offering simulated prop trading accounts and tons of educational tools, gamers can start to learn trading the best way, by doing it, without having to risk their own personal net worth.”
After two successful seasons, which saw them dominate their domestic league, FLY has gone for a major rebuild around its core mid-ADC duo of Song ‘Quad‘ Su-hyeong and Fahad ‘Massu‘ Abdulmalek after a disappointing Worlds 2025 run.
Aside from promoting Turkish top laner İbrahim ‘Gakgos‘ Samet Bulut, FLY picked up former T1 Academy player jungler Johnson ‘Gryffinn‘ Le and North American Challengers League (NACL) support Michael ‘Cryogen‘ Luu to complete the lineup. The new roster will make its debut this weekend with the start of the LCS Lock-In, facing Shopify Rebellion in their opening match.
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