Sign in Join

ESL FACEIT Group locks partnership with Red Bull for DreamHack

Davide "Dovi" Xu

Davide "Dovi" Xu

Share:

Esports tournament organizer ESL FACEIT Group has announced a strategic partnership for DreamHack Dallas with energy drink brand Red Bull.

ESL FACEIT Group locks partnership with Red Bull for DreamHack

ESL FACEIT Group x Red Bull – another Global Brand joins the DreamHack Festival

The collaboration will see the two companies partner up for the upcoming DreamHack Dallas, which is set to take place at the Kay Bailey Hutchinson Convention Center, from May 23 to May 25. Red Bull will be having a booth offering free drink samples to the people attending and it will also feature its flagship esports event, the VALORANT Red Bull Home Ground, at the festival.

Red Bull will be joining ESL FACEIT Group’s portfolio of partners at the DreamHack events, which already includes the likes of Italian car manufacturer Lamborghini as well as data company Shikenso Analytics.

Jasmin Haasbech, VP of Global Brand Partnerships at ESL FACEIT Group, commented on the partnership: “We are thrilled to welcome Red Bull as Official Energy Drink Partner of DreamHack festivals. The Red Bull Home Ground tournament is a major attraction for our community, and witnessing the VALORANT finals live on the main stage will be an unforgettable spectacle.”

DreamHack Dallas – $2 million prize pool

This year’s DreamHack Dallas took headlines when it announced a $2 million prize pool for the featured esports competitions, which include Brawl Stars, Call of Duty, Fortnite, StarCraft II, Counter-Strike 2, Halo, and Rainbow Six Siege. Moreover, the festival will have BYOC (bring-your-own-computer/console) LAN tournaments, tabletop games, and cosplay competitions.

Founded in 1994, DreamHack is one of the longest-standing gaming and esports festivals, and it is operated by ESL FACEIT Group, which was acquired by Saudi Arabian company Savvy Games Group back in 2022. Aside from Dallas, DreamHack will be heading to Shanghai this month during the Grand Finals of the Asian Champions League this weekend, as well as Stockholm (November 28 – 30), Atlanta (October 31- November 2), and Hyderabad (October 31 – November 2).

Article Tags

No tags found

Tournaments

No tournaments found
Davide "Dovi" Xu

Davide "Dovi" Xu

League of Legends Content Lead
If there’s one thing Davide knows better than his morning coffee, it’s League of Legends. He has spent more than 10 years playing the game. When he’s not writing, he’s probably playing padel or pretending to work while actually watching esports tournaments.
More from Davide “Dovi” Xu >

Keep up to date on the latest trends

Subscribe to our newsletter

By submitting your information you agree to the
Privacy Policy and Terms of Use
Youtube Instagram Tiktok

Games

Games

Legal

Company

© Hotspawn 2025   Sitemap