It was announced today that Toronto native and popular singer, songwriter and record producer Abel “The Weeknd” Tesfaye has invested in OverActive Media (OAM). He will join the Toronto-based organization’s ownership group, becoming OAM’s first global ambassador.
The Weeknd joins the ranks of other prominent celebrities who have invested in esports in recent years, including Drake.
OverActive Media is the parent company for the esports organization Splyce and the Overwatch League team, Toronto Defiant. The Canadian—even Toronto-based!—connection between the organization and Tesfaye makes this investment particularly on-brand.
In addition to Overwatch, the organization fields teams in League of Legends, Call of Duty World League, Rocket League, Starcraft and Smite.
The Weeknd, a multi-platinum, three-time Grammy Award winner, joins the ranks of other prominent celebrities who have invested in esports in recent years. That includes one of The Weeknd’s collaborators, and fellow Torontonian, Drake, who became a co-owner of 100 Thieves just last year.
Of his investment, The Weeknd said, “As a big esports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways.” No word yet on what shape that collaboration might take.
Of course, if the Toronto Defiant don’t enter the Overwatch League arena on April 11 (when they face the Philadelphia Fusion) with one of The Weeknd’s songs playing? Well, we’ll be more than a little disappointed.
