Team Liquid partners today with BCA to promote blood donation among a vital demographic: gamers. (Image courtesy of Team Liquid)
Today, Team Liquid announced they have entered a year-long partnership with the Blood Centers of America (BCA). The campaign was created to incentivize gamers across the United States to give blood. Gamers will be able to donate blood at special donation buses created just for the campaign that will travel to esports events across the United States to allow gamers easy access to donate blood.
We are ready to #HealForReal
We're partnering with @BCAbloodcenters to address the national blood shortage. Be ready for World Blood Donor Day on the 14th and check out https://t.co/Nh16vLjGHb to learn more! pic.twitter.com/QElMxpXeFU
— Team Liquid (@TeamLiquid) June 6, 2019
The donation buses will be equipped with the necessary supplies needed for gamers to donate blood at the events as well as exclusive merchandise. Gamers who are willing to donate blood will receive a limited edition red t-shirt appropriately entitled “Team Liquid Turns Red”. The donation buses will also follow Team Liquid teams across the United States as they compete in esports tournaments. It’ll be a great opportunity for fans of Team Liquid to give back to the community and support their team with exclusive merchandise.
This Team Liquid partnership with BCA is to help supply patients across America with life-saving blood. With a low supply of blood donations from 20-34 year-olds, a gaming demographic, BCA is hoping that this campaign will increase the number of donations from this younger demographic. In a first of its kind, this campaign is calling on Team Liquid fans to “accomplish something bigger than what we [Team Liquid] could achieve in any competition.”
For fans who are interested in learning more about the campaign , watch Team Liquid socials for additional information on June 14.