Spotify becomes latest Esports World Cup partner

Spotify has officially become the audio streaming partner for the Esports World Cup as the competition kicks off this week with VALORANT, Rennsport, Apex Legends, Fatal Fury, and MLBB.

Esports World Cup Partners with Spotify for EWC 2025

According to a release, Spotify will launch the EWC Music Hub, featuring official tournament anthems as well as Spotify-curated gaming playlists. Additionally, there will be artist collaborations and on-site content creation with EWC creators and fans, connecting the worlds of music and competitive gaming.

This is further emphasized by the presence of global artists such as Post Malone, DINO of K-pop boy band SEVENTEEN, Duckwrth, and Telle Smith of The Word Alive, who have created the official anthem for the Esports World Cup, “Til My Fingers Bleed”. There will also be DJ and producer Alesso and renowned cellist Tina Guo, who will perform an official remix of “Ascension,” the lead track from the original music suite created for the occasion.

Spotify has been expanding into the gaming and esports world as of late. The company partnered up with ESL at the start of 2025 with a focus on the German-speaking market, providing CS:GO fans with exclusive podcasts and a range of music playlists.

Earlier last month, the company announced a partnership with Korean esports organization T1, launching the T1 Hub and giving fans access to team playlists, podcasts, player-curated tracks, and other exclusive content. The audio streaming service will also be featured at the upcoming T1 Home Ground, the three-day offline gaming event featuring official LCK and VALORANT matches.

“Our partnership with Spotify extends the Esports World Cup experience beyond the arena, inviting fans into the heart of the tournament through music and sound,” said Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation. “This partnership brings our EWC Music vision to life: blending original music, global artists, and fan-driven playlists to create deeper connections with audiences and celebrate our unique ecosystem.”