Gen.G signs multi-year deal with food company OTOKI

Korean esports organisation Gen.G Esports has announced a long-term partnership with OTOKI, a South Korean food industry giant. Financial terms and duration of the partnership, however, were not disclosed.

Gen.G x OTOKI – Ready to cook?

The deal will see the two brands work together to create new fan experiences through content, events, and products. According to the official announcement, the main focus will be on the Asian and North American markets, in an attempt to grow both brands globally. Moreover, OTOKI will have its brand exposed on digital content and jerseys on Gen.G’s flagship titles such as League of Legends and VALORANT.

OTOKI and Gen.G have already collaborated before, with the former being featured in the product line offered by Gen.G in their branded gaming venue, GGX. Opened in Seoul last June, the space has over 250 gaming stations and a dedicated food & beverage lounge, ‘OTOKI G.ROUND’.

The Gen.G house is a @otoki_daily house! https://t.co/yDadBoV1DE pic.twitter.com/w8VhWRy1z6

— Gen.G Arnold (@arnoldwh) March 30, 2026

Founded in 1969, OTOKI is known for producing packaged foods such as ramen noodles, curries, soups, sauces, and more. Previously known as Ottogi, it changed to Otoki in March 2025, with over $2.3 billion in revenue in 2024.

For Gen.G, this is another major partner locked. Earlier last year, the team closed a deal with South Korean fashion platform MUSINSA to release collaborative merchandise, and the partnership has continued going into the new year.  Aside from these two brands, Gen.G is also partnered with Logitech, Mobil1, Monster Energy, McDonald’s, and SOOP.

The new deal comes shortly before the start of the new LCK Season for Gen.G’s League of Legends team. After winning the LCK Cup and finishing third at First Stand, the team will have its opening match against KT Rolster.