The goal is for KittyPlays to work with Tina and Maddie to build their brands within Gen.G using the platform she created while building her team, “Team Kitty.”
Gen.G is a prominent esports organization across several competitive games like League of Legends, Heroes of the Storm, Clash Royale, PlayerUnknown’s Battlegrounds, and is the company behind the Overwatch league’s Seoul Dynasty. They are not an unknown organization in this field, and for them to join the Fortnite community is an exciting announcement. What makes the announcement even more exciting is that their newly signed female duo in Tina “Tinaraes” Perez and Madison “Maddiesuun” Mann will be competing this weekend at TwitchCon!
Gen.G also announced that Kristen “KittyPlays” Valnicek will be the new head of gaming initiatives for the company. She will be working with Gen.G’s partnership lead, Jordan Sherman, throughout her transition. The goal is for KittyPlays to work with Tina and Maddie to build their brands within Gen.G using the platform she created while building her team, “Team Kitty”, which assists other females to connect and learn from each other.
“I’m really excited to help develop [TINARAES and Maddiesuun] and support their brand-side and influencer-side, but to also work with Gen.G to give them all the resources they need to be the most competitive players out there, regardless of their gender.” – Kristen “KittyPlays” Valnicek, via Dotesports.com.
This is an exciting move for North American esports and women who are interested in esports. There are not many women who have a strong brand presence in competitive esports. Most women in esports work behind the scenes or are desk talent. It would be a big step for females looking to compete at the highest level to have a role model, or two, to look up to. Nadeshot was that player for most aspiring gamers, so could Tina or Maddie be that for women?